Modus rebrands Worcester Warriors
Latest - The new face of Worcester Warriors 27 May 2008, 6:42 pm
Worcester Warriors is today delighted to unveil its new official club logo which will become the emblem of the Guinness Premiership side as we look towards an exciting future. The club’s identity has evolved over the years and the necessary decision has now been taken to align the club’s vision and values to its new logo, known as ‘The Warrior’, which will feature on the playing shirts from the 08/09 season.
It has always been one of the club’s primary objectives to embrace the future and move forward. With a new-look stadium on the horizon and the Warriors firmly established in both the domestic and European game, the club believe this is the right time to all get behind the new image for the club. The new identity was designed by Modus Creative following an extensive research programme that included consultation with groups of supporters and other key stakeholders, including ex-players, club officials and long-standing members of staff.
These workshops were used to define the club’s values, vision and personality. Built around the club’s core values, the new logo has been created with a contemporary style that reflects the club’s vision. Charlie Little, General Manager at Warriors, revealed the new logo had been designed By Modus to deliver the values of the club in a clear and dynamic way. The exciting new brand is a combination of the values we want as a club and I hope fans both like it and can see why we have made this change, he said. Brand is a complex matter - it is not just the visual identity but also the values. We want everyone’s response to us to be that we are a company, rugby team and business that they want to be associated with. Something they can engage with and grow with, we want people to be a part of this club. The brand reflects all of that. The club has been working for several months with a Worcester-based Modus Creative to ensure the new brand would be a long term success. Charlie Little continues. We employed a local company who know the city, Modus Creative, to oversee the focus groups, interviews with fans and the identity. We have looked closely at other logos in rugby and have looked at other logos in sport as we want something that is strong, powerful, premium and covetable.
The new Worcester Warriors logo has been designed and created in such a way that when it is put alongside all the other Premiership logos you can see how strong it is. You can visualise it being powerful on television, see how it will look in the new East Stand and stadium, how strong it looks on the new playing shirts. This change is an evolution not a revolution. We are not a club that changes for change's sake. But we are confident that our supporters will be proud of the new design.
